Margo Chase's role as a graphic designer in the music business in the 90's was very inspirational.  Although Chase enjoyed working with musicians, she wanted more than to make things look pretty, she wanted to solve business problems.  She started her own design group, and now does branding and other graphic work for Starbucks, Target, Polly Pocket, etc.  Within the branding process, Chase figures out the problems the business is having, finds the business's target market and creates a persona, brainstorms with graphics to find the direction of the company, then finally comes up with a brand to put on different advertising material.  What is most interesting about this process is the packaging design and how it incorporates graphics while being tactile and able to play with materials and textures.