Scale, Depth. Motion *need to fix :x

Visual Principles: Planes

Visual Principals: Points

Visual Principles: Lines

I choose Saul Bass for my final project. #masteroftype

Personal best: Points, Planes, Lines

Dream Teams BEST Points, Lines, Planes

Margo Chase's role as a graphic designer in the music business in the 90's was very inspirational.  Although Chase enjoyed working with musicians, she wanted more than to make things look pretty, she wanted to solve business problems.  She started her own design group, and now does branding and other graphic work for Starbucks, Target, Polly Pocket, etc.  Within the branding process, Chase figures out the problems the business is having, finds the business's target market and creates a persona, brainstorms with graphics to find the direction of the company, then finally comes up with a brand to put on different advertising material.  What is most interesting about this process is the packaging design and how it incorporates graphics while being tactile and able to play with materials and textures.

After watching an interview with graphic design icon, Kit Hinrichs, I was happy to see the passion he still had for graphic design as a senior in the industry.  Hinrichs really understands what it means to be apart of a team while sharing his creative vision, collaborating with different artist to get the job done.  He emphasizes that good communication skills between clients and coworkers are vital.  Hinrichs believes that being genuinely interested in your clients work is key to running a successful business.  After watching another interview with two collaborating graphic designers, the passion they had for their art was evident in their work.  It was interested to learn that typography and ornamentation on a book cover can reference a certain time period and communicate the style of the book.  One of the artist claimed that the work you do is an extension of your personality.  Overall it was inspiring to see people happy in their professions and really loving what they do in the world of graphic design.